Beginning in 1940 and continuing through 1964 Rheingold Beer's media campaign held a "Miss Rheingold Pageant" with the winner decided by votes from the public. It was a wildly popular advertising campaign. The above advertisement features Madelyn Darrow "Miss Rheingold 1958" posing with an Isetta. Miss Rheingold (Madelyn Darrow) also appeared on a BMW Isetta 300 and 600 brochure produced by BMW.
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